New Rails Envy Ads
Rails Envy: 1 Controller Obesity from Jason Hawkins on Vimeo.
I shot another set of ads for the wonderful guys of Rails Envy recently, and the first four are now available as your nerdy entertainment for the week.
We shot the ads against a white wall in tiny apartment with surprisingly solid results. I was able to blow out the rear wall enough to cover up the textured paint, and later I dropped a green screen behind our Burt Reynolds look-a-like. Trying to do any kind of chroma keying with MiniDV footage is always going to be problematic, but since this was produced to be viewed (mostly) on the web, the lower quality of the key wasn’t a huge issue.
The software I used to pull the key is a handy little plugin called dvMatte Pro 3, which specializes in keying DV footage. I wrote more about this little gem here. I know I’ve said this before, but it’s become an indispensable tool for a lot of the work I’ve done recently. Really great stuff.
These ads are always a lot of fun to work on, and I thank the Envy guys for the opportunity to work on a project like this.
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